creative brief
What if you could take a shot of alcohol without feeling so bad about it? Elixir Vitae are alcoholic tinctures that not only give you a buzz but add minerals and vitamins into your daily diet.
result
Going back to when people first started to make tinctures using alcohol and various herbs. This concept displays abstract plants from alchemist times mixed with some modern touches.
Logo Story
Thinking about where this logo would live was crucial. The main platform is a physical product which is why the primary logo is shaped like a badge. Along with the primary logo, two secondary logos were created for other horizontal situations.
Hand Drawn Elements
Graphite was the perfect texture to represent the feeling we wanted to convey with this brand. It has a homemade feel, as if the alchemist himself was sketching and writing notes all over his notebook working vigorously throughout the night.
Light up Box Display
This display is to display the different tinctures on shelf. The notecards above tell you exact what each tincture will do to promote your health.
Wine
What is a spirits brand without some wine thrown into the mix?! These wine bottles have a unique shape and a handmade feel having the customer feel as if they just purchased wine from their 90-year old neighbor who's passion is making wine their whole lives. The customer can feel a connection to something ancient and special.
