Client proposal template · InDesign + Canva

Fortuna. The proposal that books the $5,000 brand package.

A 31-page client proposal template that walks your lead from “hi” to “where do I sign.” Your process, your packages, your portfolio and your pricing, laid out so professionally they stop questioning your rate.

Get the template · $68

One-time payment · Instant download · InDesign and Canva versions included

Spreads from the Fortuna client proposal template
31 pages16×10 laptop formatInDesign templateCanva templateFully editableMade by a designer, for designers

True story

The first time I sent this, I booked a $5,000 brand package. With ease.

Before Fortuna, my proposals were a PDF with a price on it. Clients haggled, ghosted, or asked for “just a logo.” After 12 years building brand guidelines for Mattel and L’Oréal, I knew the problem wasn’t my work. It was how I presented it.

So I built the proposal I wished I’d had: one that educates the client on the process before they see the price, shows the work, proves the credibility, and makes the next step obvious. It’s the same document I still send today, and it’s the reason my consultation calls close at 50%.

Now it’s yours. Swap in your projects, your packages and your numbers, and send it this week.

What’s inside the 31 pages

Everything a client needs to say yes.

  1. An intro that sells you

    Who you are and why you’re the perfect fit, before they scroll to the price.

  2. Your process, step by step

    Phases, timelines and what happens when. Clients pay more for a process they can see.

  3. Package options

    Clear tiers that let the client choose up, not negotiate down.

  4. The pricing breakdown

    Yes, the part most creatives skip. Totals, payment plans, and what’s included.

  5. Case studies + portfolio pages

    Layouts built to show real projects, not just pretty thumbnails.

  6. Credibility pages

    Logos, past collaborations and testimonials to flaunt your track record.

  7. Core values pages

    Connect on the stuff that makes them want to work with you.

  8. FAQs + project details

    Answer the questions before they’re asked, including what it’s like to partner with your studio.

  9. Next steps

    A clear path to booking so the proposal closes itself.

★★★★★
“This proposal template is transforming the way I manage relationships with clients. I feel so much more comfortable charging the prices I should be charging and sticking to my design process. Plus, I look more professional with new leads.”
Katie Cosgrove, brand designer

Formats + support

Works in the tool you already use.

You get both files: a 31-page InDesign template for the full typographic control, and the same 31 pages rebuilt in Canva if you’d rather edit in the browser. Fonts, colors and layouts are all yours to change.

Want to see it in action first? Watch me edit and present a real one in Inside a Real Client Proposal, or read the consultation call flow I use to send it.

Do I need InDesign?

No. The Canva version is included, so you can edit everything in a free Canva account.

Can I change the fonts and colors?

Yes. Every page is fully editable so it matches your own brand, not mine.

Is this only for brand designers?

It’s built around a brand identity process, but the structure works for web, packaging, illustration and creative direction proposals too.

How do I get the files?

Instant download right after checkout, plus a link in your email.

Refunds?

Because it’s a digital download, all sales are final. If something’s broken, email me and I’ll fix it.

Fortuna client proposal template

Send a proposal you’re proud of this week.

Stop rebuilding the same document for every lead. Set it up once, then spend the time on the work.

Get the template · $68

One-time payment · InDesign + Canva · Instant download