A Note About My Work at Mattel

Due to company policy, I wasn’t allowed to take any design files or assets with me when I left Mattel, so what you see here is just a small glimpse of the work I did during my four years on the creative team.

Behind the scenes, I was responsible for full 360 branding and marketing for multiple product lines. I developed creative asset guidelines, brand systems, and campaign materials for launches that were distributed across the globe. I created design templates and brand decks used by international teams, led the visual direction for key product rollouts, and worked closely with cross-functional teams to bring ideas to life.

One of my proudest accomplishments at Mattel was leading the creative for the Ever After High TV spot. I helped shape the storyline alongside copywriters, partnered with a top Los Angeles production team, and was on set during filming to make sure every visual detail aligned with the brand’s voice. It was an incredible experience that sharpened my eye for storytelling and deepened my love for creative direction.